Vacancy in Bhimthadi Foundation Baramati Pune
Company: Agriculture Development Trust,
Location: Baramati, Shardanagar, Tal. Baramati. Dist. Pune
DETAIL ADVERTISEMENT FOR RECRUITMENT
Post: MARKETING MANAGER
UNDER BHIMTHADI FOUNDATION MARKETING & BRANDING PROJECT
Company Vision: To take our Bhimthadi brands global with a wide range of superior quality products.
Company Mission: To provide complete customer satisfaction and maintain trust in the market with our excellent product quality and superior customer service.
About The Role:
Establish positioning, identify target audiences, and develop marketing plans and strategies with specific objectives across different channels and segments.
Define Sales Channels.
Planning and executing all offline marketing and digital Marketing activities. Planning and executing Sales Channels and revenue generation activities
We are looking for passionate and driven to own, lead and successfully execute the strategy and growth agenda for the Bhimthadi Foundation Marketing & Branding Project.
This is an excellent leadership opportunity for a marketing professional to develop, implement & monitor marketing plans for, to achieve sales, market share & profit objectives for the brands.
Develop, execute, and monitor business plan for new product development. Liaison with cross functional teams to manage the innovation funnel.
Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.
Work with media team to explore various innovative and cost-effective communication platforms including digital, to plan effective media strategy.
Liaison with trade marketing teams to conceptualize multi local plans to increase the brand salience and visibility.
Monitor and execute on ground activations that forms vital part of the Marketing Campaigns
Complete Profit & loss Responsibility of brands Achievement of top line, market share and bottom-line targets for the brands.
Preparation, implementation, and review of medium/long term marketing strategies (ATL/BTL)
Should be able to synthesize multiple data points (qualitative / quantitative research)
Strong ‘Shopper experience’
Designing and implementing trade specific schemes, product display drives with merchandising and consumer promotions.
High on execution / project management.
Strengthening brand equity & leveraging the same Able to track brand health, category attractiveness etc. through effective market research, on regular basis.
Developing consumer/ segment specific initiatives to drive equity.
Ensure coherent and consistent brand communication and regular reviewing of the same.
Category / Portfolio management
Efficient utilization of brand support budget.
Deciding the annual brand budgets based on annual brand plan and optimizing budget usage.
Excellent resource networking: Efficient media/ agency management within budgetary guidelines.
Educational Qualifications :
MBA – Marketing, /MBA- Digital Marketing /M.Tech / M.Sc. / Ph.D. degree (4 years of UG+ 2 years of PG) in Food Process Engineering/
Food Engineering/Food Technology/ Agricultural Processing/Food and Agricultural Processing/ Processing and Food Engineering/Food Science/ Food Science and Technology/ Food Technology and Management/ Food Process
Engineering and Management/ Food Plant Operations and Management/ Food Safety and Quality Management/ Food Supply Chain Management/ Post Harvest Technology/
Food Process Technology/ Food Safety and Quality Assurance
7+ years of experience is must in FMCG Marketing function, with stints/exposure to brand roles/ market and innovation research / product design / Innovation + Insights (6P’s), Marketing communication in Foods / RTE
Monthly Remuneration :
Up to Rs. 60,000/- Per Month
Interested & eligible Candidates are requested send their CV on below Button
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