Vacancy in Agriculture Development Trust, Baramati

Vacancy in Agriculture Development Trust, Baramati

                                         Location :- Shardanagar,Tal. Baramati. Dist.Pune


Position : Marketing Manager

Our Vision : To take our Bhimthadi brands global with a wide range of superior quality products.

Our Mission : To provide complete customer satisfaction and maintain trust in the market with our excellent product quality and superior customer service.

About The Role : Establish positioning, identify target audiences, and develop marketing plans and strategies with specific objectives across different channels and segments.

Define Sales Channels.

Planning and executing all offline marketing and digital Marketing activities.

Planning and executing Sales Channels and revenue generation activities

Educational Qualifications :
MBA – Marketing, /MBA- Digital Marketing /M.Tech / M.Sc. / Ph.D. degree (4 years of UG+ 2 years of PG).

Experience :
7+ years of experience is must in FMCG Marketing function, with stints/exposure to brand roles/ market and innovation research / product design / Innovation + Insights (6P’s), Marketing communication in Foods / RTE

Responsibilities :
We are looking for passionate and driven to own, lead and successfully execute the strategy and growth agenda for the Bhimthadi Foundation Marketing & Branding Project.

This is an excellent leadership opportunity for a marketing professional to develop, implement & monitor marketing plans for, to achieve sales, market share & profit objectives for the brands.

Develop, execute, and monitor business plan for new product development. Liaison with cross functional teams to manage the innovation funnel.

Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.

Work with media team to explore various innovative and cost-effective communication platforms including digital, to plan effective media strategy.

Liaison with trade marketing teams to conceptualize multi local plans to increase the brand salience and visibility.
Monitor and execute on ground activations that forms vital part of the Marketing Campaigns

Accountabilities :
Complete Profit & loss Responsibility of brands
Achievement of top line, market share and bottom-line targets for the brands.

Preparation, implementation, and review of medium/long term marketing strategies (ATL/BTL)
Should be able to synthesize multiple data points (qualitative / quantitative research)

Strong ‘Shopper experience’: Designing and implementing trade specific schemes, product display drives with merchandising and consumer promotions.

High on execution / project management.

Strengthening brand equity & leveraging the same
Able to track brand health, category attractiveness etc through effective market research, on regular basis.

Developing consumer/ segment specific initiatives to drive equity
Ensure coherent and consistent brand communication and regular reviewing of the same.

Category / Portfolio management
Efficient utilization of brand support budget
Deciding the annual brand budgets based on annual brand plan and optimizing budget usage.

Excellent resource networking: Efficient media/ agency management within budgetary guidelines.

Interested & eligible Candidates are requested send their CV on below id mail; –

, Contact Number: – +91 9607791999, 9604063221

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