lNew Product Development – Aqualite – Delhi
New Product Development – Aqualite – Delhi
Position :- Aqualite – New Product Development
Company :- Aqualite US
Location :- Delhi, Delhi, India
Job Description :-
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Driving new product development and/or innovation of
existing products
Ensures conceptualization and finalization of new
ideas
Assessment of feasibility of newly identified product /
extension concepts/innovations
Go-to-market execution for the assigned categories
for improved market performance (e.g., market share,
profitability etc.).
Interprets market research, consumer insights and
brand analytics to understand drivers of business and
brand value for strategic decision making.
Drives product conceptualization, positioning new
product development in collaboration with Cross
Functional Departmental Heads.
Oversees new category/product development and
new category/product launches (Categories would
include mix of new brand work, new category work and
existing brand’s new category work) in market
including communication development, packaging
development and marketing initiatives.
Reviews competitive environment for product offers in the same consumer need space, market factors and organizational capabilities.
Focuses on strengthening brand equity by monitoring
growth of product portfolio, market share improvement
and competitive assessment
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