lNew Product Development – Aqualite – Delhi

New Product Development – Aqualite – Delhi

Position :- Aqualite – New Product Development

Company :- Aqualite US

Location :- Delhi, Delhi, India

Job Description :-
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Driving new product development and/or innovation of
existing products

Ensures conceptualization and finalization of new

Assessment of feasibility of newly identified product /
extension concepts/innovations

Go-to-market execution for the assigned categories
for improved market performance (e.g., market share,
profitability etc.).

Interprets market research, consumer insights and
brand analytics to understand drivers of business and
brand value for strategic decision making.

Drives product conceptualization, positioning new
product development in collaboration with Cross
Functional Departmental Heads.

Oversees new category/product development and
new category/product launches (Categories would
include mix of new brand work, new category work and
existing brand’s new category work) in market
including communication development, packaging
development and marketing initiatives.

Reviews competitive environment for product offers in the same consumer need space, market factors and organizational capabilities.

Focuses on strengthening brand equity by monitoring
growth of product portfolio, market share improvement
and competitive assessment

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