Area Sales Manager - Modern Trade-Weikfield Foods

Area Sales Manager – Modern Trade-Weikfield Foods

Area Sales Manager – Modern Trade-Weikfield Foods

Join Our Team: Area Sales Manager – Modern Trade (Ahmedabad, Gujarat)

Greetings from Weikfield Foods!

We are excited to announce that we are looking for a dedicated and dynamic individual to join our team as an Area Sales Manager – Modern Trade for the Gujarat region, based in Ahmedabad.

About Us

Weikfield Foods began its journey in 1956 with just two products – custard and cornflour. Over the years, we have expanded our footprint to 100,000+ retail outlets across India and have a presence on 5 continents globally.

Position: Area Sales Manager – Modern Trade

Location: Ahmedabad, Gujarat

Key Responsibilities:

  • Managing MT Business Plans: Develop and implement business plans for modern trade (MT) customers in Gujarat, focusing on volume, share, and profitability.
  • Terms of Trade: Develop, negotiate, sell, and execute optimal terms of trade with the help of the manager, ensuring compliance.
  • Store Management: Manage range, assortment, space, visibility, and chilling infrastructure placement at designated customer stores.
  • Business Reviews: Conduct periodic business reviews with customer HQ teams, using scan/shipment data to identify opportunities and areas for improvement.
  • Promotion Calendars: Develop and execute appropriate advertising and promotion calendars with customers, including cost-effective promotions, feature ads, and new product introductions.
  • Stock Management: Maintain out-of-stock levels on shelves to <=5% and ensure visibility standards.
  • Financial Management: Support the finance team to ensure timely payments and periodic account reconciliation.
  • Field Support: Assist the field team in achieving best-in-class execution and support new product launches in line with organizational goals.


  • Education: Post Graduate – MBA
  • Experience: 9 to 15 years of relevant experience, preferably in the FMCG/Retail industry.
  • Skills: Strong commercial acumen and experience in managing modern trade operations.
  • Other Requirements: Applicants should currently be working in the FMCG/Retail industry.

How to Apply:

Send your updated resume to, mentioning the following:

  • Notice Period
  • Current CTC
  • Expected CTC

Join us and be a part of our journey as we continue to grow and expand!

Weikfield Foods

Weikfield Foods – Growing with Excellence Since 1956

Join our vibrant team and contribute to our legacy of innovation and quality.

Apply Now!

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